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Blind Box Store grand launch key visual with characters from a dozen licensed franchises under one roof
Two illustrated characters arguing over a packet of Cheese Puffs in cinema seats
Fuel your game key visual with Bruvana Zero bottles and football boots on purple
Star Wars Day key visual reading May the 4th be with you over a lightsaber green field
Match prediction post pitting Spain against Argentina
Store opening announcement for a new YOYOSO in Wari with the storefront under wraps
Older man reading a newspaper with the line fathers build futures and IDLC helps protect them
Retreat bedroom opening onto greenery with the line the bay is built into the wall
Product post showing pastel water bottles with the line sip away the heat
Two people reviewing a portfolio at a table with the line your personal portfolio manager
Binge watching key visual with two Perfé yogurt cups in front of a screen
Comic panel introducing Sana Aira, the brand's air quality superhero, over a city skyline
Hands cutting cloth with tailoring shears in close up
Illustrated Chattogram cityscape announcing that Perfé is now available there
Air purifier product post listing room size, filter rating and noise level
Brand & Marketing

We made the work you already know.

8 campaigns told in full, 45 films and reels, 23 brand marks on the wall. Out of one studio in Dhaka.

What that adds up to

23brands on the rosterGlobal retail, food and drink, an investment house, a hospital group, a shipbuilder and the world's largest NGO.
45films and reelsAnthems with the country's biggest names, ship launches, product spots and the weekly social that keeps a brand alive.
7licensed worlds, one shelfStar Wars, Harry Potter, Stranger Things, Sanrio, BT21, PAC-MAN and the World Cup, every one of them launched for Miniso Bangladesh.
Chapter 01 · Licensed retail

Miniso

Nine licensed worlds. One shelf.

Miniso Bangladesh launches a new licensed collection every few weeks, and each one arrives with its own rules, its own fandom and a date that cannot move. We run the campaign from the first teaser to the queue outside the door.

01 / 09Licensed IP

Star Wars

A May the 4th product launch that had to read as Star Wars first and retail second.

Unleash the Force of Fun launch key visual with a Grogu figure in front of a red neon storefront, Miniso Banani 11 on 24 May
02 / 09Licensed IP

Harry Potter

A one day event where the giveaway was the hook and the queue was the proof.

Harry Potter x Miniso key visual for a special one day only event on 20 December at Chef's Table Centrepoint, Uttara
03 / 09Licensed IP

Stranger Things

A flagship grand launch timed to the season, built around the cast and the countdown.

Grand launch key visual with the Stranger Things cast and the line the world is about to turn upside down
04 / 09Licensed IP

Sanrio

A pastel grand launch aimed squarely at the Hello Kitty generation that grew up and kept buying.

Miniso and Sanrio grand launch key visual with Hello Kitty, Kuromi, My Melody and Cinnamoroll on a rainbow
05 / 09Store launch

BT21

A store opening carried by BT21, where the fandom brings its own reason to show up.

BT21 launch announcement with the characters riding a bus toward the Gulshan 2 store
06 / 09Licensed IP

PAC-MAN

Arcade nostalgia sold to people who never used an arcade, so the era had to do the talking.

Exclusive PAC-MAN merchandise announcement set on a neon lit arcade cabinet
07 / 09Seasonal

FIFA World Cup

Official merchandise in a country that stops for the World Cup, launched to that calendar.

Collectible World Cup trophy shot on a green pitch with the height called out
08 / 09Seasonal

Valentine's

A gifting season where the category is crowded, so the craft had to carry it.

Valentine's perfume set styled on a soft pink ground with hearts
09 / 09Store launch

Blind Box Store

The first dedicated blind box store in the country, launched as a free for all event.

The Biggest IPs all coming under one roof, the key visual for the Miniso blind box store grand launch at Ventura Mall Gulshan 2
Chapter 02 · Motion

We make the motion too.

Anthems with the country's biggest names, ship launches, product spots and the reels that carry a brand week to week. Tap any frame, it plays here.

45films and reels, every one of them ours
Contact sheet · reels035 frames
Chapter 02 · Snacks, Akij Group

Cheese Puffs

A snack brandthat talks back.

Akij's snack brand sells to people scrolling in Bangla, so the work is written in Bangla and drawn as comics. The characters carry the jokes, the match schedule carries the calendar, and the reach is national.

  • Comic illustration
  • Bangla copywriting
  • Match day campaigns
  • Prize mechanics
Two illustrated characters arguing over a packet of Cheese Puffs in cinema seats
Car giveaway campaign post with a QR code and a prize vehicle
Match prediction post pitting Spain against Argentina
Chapter 03 · Sports drinks

Bruvana

Built loudfor people mid sprint.

Bruvana competes on shelf against brands with far bigger budgets, so the work has to hit from a thumb's distance. Every frame is high contrast, high energy and unmistakably one brand.

  • Campaign key visuals
  • Sports and occasion sets
  • Product launch creative
  • Motion cutdowns
Goalkeeper diving across frame beside a Bruvana bottle with the line refuel your game
Fuel your game key visual with Bruvana Zero bottles and football boots on purple
Lime splash product shot with the line cool down power up
Chapter 04 · Wellness retreat

Monoshanti

A retreat sellsthe feeling first.

Monoshanti is a wellness retreat, so the work is closer to editorial than to advertising. We set the photographic language and the typographic restraint that lets the place speak.

  • Art direction
  • Editorial social
  • Programme campaigns
  • Retreat films
A fishing boat on still water at sunrise with the line places that help you breathe deeper
Retreat bedroom opening onto greenery with the line the bay is built into the wall
Aerial shot of a car on a road beside a river with the line arrive with ease
Woman meditating in an open pavilion with the line slow your breath
Chapter 05 · Food and beverage

Perfé

Greek yogurt,sold like a snack.

Perfé had to win a category people did not know they wanted. We built the social voice, tied the work to the delivery apps people already use and rode the occasions that sell dairy.

  • Brand social
  • Occasion campaigns
  • Delivery partner creative
  • City launch sets
Binge watching key visual with two Perfé yogurt cups in front of a screen
Product post with Perfé tubs and kiwi on lime with the line the zest you cannot resist
Illustrated Chattogram cityscape announcing that Perfé is now available there
Campus bites post with a Perfé tub photographed in a library aisle
Draped garment on a mannequin in an atelier with the line transitional luxury
Chapter 06 · Luxury fashion

Zura

Quiet luxury,shot close.

Zura sells tailoring where the value sits in details a photograph has to find. We shoot the cloth, the cut and the hand, then let the type stay out of the way.

  • Campaign photography
  • Brand social
  • Store launch creative
  • Lookbooks
Hands cutting cloth with tailoring shears in close up
White peplum top on a dress form with the line gracefully draped
Older man reading a newspaper with the line fathers build futures and IDLC helps protect them
Chapter 07 · Financial services

IDLC Investments

Regulated money,human pictures.

Investment marketing is bound by what it may promise, so the work earns attention through people rather than numbers. Every claim on screen is one compliance already cleared.

  • Product campaigns
  • Bangla and English sets
  • Advisory creative
  • Anniversary film
Couple planting a tree with the line stability starts with the right investment
Two people reviewing a portfolio at a table with the line your personal portfolio manager
Chapter 08 · Air purification

Smart Air

Air you cannot see,sold with a hero.

Smart Air sells against a problem people have stopped noticing. We gave the brand a comic hero so clean air has a face, then ran the hard product work behind her.

  • Character design
  • Comic campaigns
  • Product creative
  • Awareness activations
Comic panel introducing Sana Aira, the brand's air quality superhero, over a city skyline
Comic panel where the hero activates a filter fist to block pollutants
Air purifier product post listing room size, filter rating and noise level

The roster

We have worked with the world.

MinisoYOYOSOPerféBruvanaMonoshantiZuraCheese PuffsIDLC InvestmentsMinisoYOYOSOPerféBruvanaMonoshantiZuraCheese PuffsIDLC Investments
Smart AirBRACCoke Studio BanglaGodrejMeghna GroupApexLabaidEvince GroupSmart AirBRACCoke Studio BanglaGodrejMeghna GroupApexLabaidEvince Group
ChilloxTakeoutGreenView Golf ResortAxentecPacenetKalponik DairyNoirChilloxTakeoutGreenView Golf ResortAxentecPacenetKalponik DairyNoir
  • Miniso
  • YOYOSO
  • Perfé
  • Bruvana
  • Monoshanti
  • Zura
  • Cheese Puffs
  • IDLC Investments
  • Smart Air
  • BRAC
  • Coke Studio Bangla
  • Godrej
  • Meghna Group
  • Apex
  • Labaid
  • Evince Group
  • Chillox
  • Takeout
  • GreenView Golf Resort
  • Axentec
  • Pacenet
  • Kalponik Dairy
  • Noir

One wing of four

Brand and Marketing made everything above.

The other three wings do not put their work on this page. They prove themselves on their own.

02Products & EngineeringTwelve products, liveWe do not show client software as a portfolio piece. We show the products we build, run and sell ourselves, from Flowy to Tern.See the products
03EdTech NetworkA hundred thousand learnersFlowy scores exam practice, algo.kids teaches children to code, and the professional development programmes take people into the industry.See professional development
04Streetwear & LifestyleA label with a chip in itFalse Youth sews a chip into every piece, so the garment opens a page the wearer owns. Small drops, made to mean something.See False Youth

Your turn

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